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Реклама автосервиса: выбор канала, оффер и оценка результата
Платная реклама должна приводить целевые обращения по услугам, которые СТО действительно может выполнить. Поэтому сначала выбирают одну рекламную гипотезу: конкретную услугу, понятный оффер и условия, при которых сервис готов принимать новых клиентов.
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